This is especially important when considering the scalability of your product–it is vital to create an ideally sized logo for all your marketing needs. LegibilityĪlthough this may seem intuitive, legibility is crucial when choosing your logo fonts. Always remember to tailor your logo font selection to your target audience. In comparison, if you are creating a logo for a ceramics shop, your customers may be more attracted to a friendlier creative logo. In that case, your audience will want something that conveys messages of trust and integrity. For example, suppose you are creating a logo for a security company, like the logo above. It is crucial to identify your target market and understand your customers to choose typefaces that reflect their needs and values. Make sure to align your logo and its message with your audience’s needs.
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